Sony just launched their newest 4K TV commercial, showing off the incredible detail packed in their 4K Ultra HDTV’s. The commercial features 8 million flower petals being blasted from a volcano in Costa Rica. The brilliant colors of red, yellow, purple, and pink float across the village in slow motion. The 8 million petals represent the 8 million pixels featured in the Ultra HDTV — four times that of Full HD (1080p).
Sony has just announced three new SXRD projectors at CEDIA 2013 in Denver, Colorado — two of which are 4K, with the third being Full HD. The VPL-VW1100ES and VPL-VW600ES models both feature a DCI-approved 4096×2160 pixel count (Digital Cinema Initiative).
Owners of the $699 Sony 4K Ultra HD media player are now able to access over 70 movies and TV shows in native 4K Ultra HD resolution. The company expects to grow the library to over 100 titles by the end of the year.
The Ultra HD Player comes pre-loaded with 10 True 4K movies: The Amazing Spider-Man, Salt, The Karate Kid, The Other Guys, Battle: Los Angeles, That’s My Boy, Bad Teacher, Total Recall 2012, Taxi Driver, and The Bridge on the River Kwai.