4K Ultra HD Television shipments are expected to reach 12.7 million units in 2014, up from 1.9 million units in 2013, according to the newest NPD DisplaySearch Quarterly Global TV Shipment and Forecast Report. As manufacturing processes are fine-tuned, NPD reveals that Ultra HDTV’s are becoming more affordable to mainstream consumers.
NPD states that China accounted for 87 percent of 4K TV sales in 2013, which is expected to drop to 78 percent in 2014. China will still lead every other region combined in 4K TV shipments, by threefold in 2014.
China will remain in the lead until 2017, according to the report. 4K Ultra HDTV prices in China are likely to be less than $1,000, while the average price in other countries remain over $2,000.
“As the manufacturers of 4K TV LCD panels and sets expect strong growth in 2014, the supply chain focus on growing demand is rising dramatically,” says Paul Gagnon, director for global TV research at NPD DisplaySearch. “Panel makers are planning for nearly 27 million 4K TV panels to be produced next year, while brands have somewhat more modest expectations for the end market, but there is a significant difference in outlook between China and other regions.”
Demand for TV’s is expected to decline by 3 percent in 2013, primarily due to heavy demand in 2010 and 2011. However, overall TV shipments are expected to grow by 1 percent in 2014, with LCD TV’s accounting for 96 percent of all shipments. Plasma and CRT shipments are falling sharply, and are expected to end by 2016.
“OLED TV technology is not expected to yield significant growth for two to three more years,” Gagnon says. “4K has, therefore, become a technology focal point in the interim.”