Grand Theft Auto V raked in a jaw dropping $800 Million just 24 hours after its release, according to Take Two Interactive (TTWO), the parent company of developer and publisher Rockstar Games. As if that weren’t enough, they crossed the $1 Billion mark in three short days, making it the biggest entertainment launch of all time. To put things in perspective, Activision’s Call of Duty: Black Ops 2 hit $500 million 24 hours after launch — which GTA V beat by a cool $300 Million. In fact, Black Ops 2 didn’t pass $1 Billion until fifteen days later.
Looking at the box-office, The Avengers was the fastest film in history to hit $1 Billion — passing the mark in just 19 short days. Additionally, both Harry Potter and the Deathly Hallows Part 2 and Avatar hit $1 Billion in the same amount of time, but on a more global scale.
Grand Theft Auto V not only hit $1 Billion in sales faster than the fastest-grossing video game, but the three biggest film releases of all time — by sixteen days. Rockstar spent an estimated $250 Million meticulously developing the AAA game, which has obviously paid off.
Grand Theft Auto V – Xbox 360 / PS 3
Xbox One Console – Standard Edition
“Grand Theft Auto is a cultural phenomenon and Rockstar Games continues to redefine what can be achieved in interactive entertainment,” said Strauss Zelnick, Chairman and CEO of Take-Two. “We are incredibly proud of the extraordinary critical and commercial response to Grand Theft Auto V.”
Grand Theft Auto Online is expected to launch this October, which may propel the game into another atmosphere. The game is often criticized for its psychopathic violence, low depiction of women, and crime driven episodes — but $1 Billion obviously shows that the mainstream craves this form of entertainment. Maybe we’ll get to see this game in 4K? We can only hope.