Westinghouse to offer “Roku Ready” Ultra HDTV’s at CES

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Westinghouse is preparing to launch a line of MHL-Compliant “Roku Ready” LED TV’s at CES, including Ultra HD models. Rather than including connectivity directly into the Ultra HDTV circuitry, users will simply plug in a wireless Roku Streaming Stick and let Roku do all of the grunt work. This approach will allow for future upgrades to the streaming service without tossing out your $10,000+ Ultra HDTV. Currently Roku allows users to access over 600 channels, including Netflix, Amazon Instant Video, Hulu Plus, and HBO Go.

 

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Las Vegas, NV — Westinghouse Digital, one of the leading LED TV manufacturers in the U.S., announced a new line of LED TVs for 2013 that are Roku Ready® for an unmatched combination of entertainment choices, convenience and value. The new line will be introduced at the 2013 Consumer Electronics Show in Las Vegas, NV, January 8-11 in the Las Vegas Hotel, Hospitality Suite 360.

The Westinghouse Digital Roku Ready line of LED TVs feature the Mobile High Definition Link (MHL), which allows users to simply plug in a Roku Streaming Stick™, a flash-stick sized device that features the popular Roku streaming platform. Within moments, the TV is recognized by the consumer’s home Wi-Fi network allowing the user to connect to the world of content provided by Roku.

“The new Westinghouse TVs with Roku are designed to be future-proof,” said Rey Roque, Senior Vice President of Marketing at Westinghouse Digital. “Westinghouse Digital believes MHL-Compliant displays are the future of the connected TV market. Consumers are no longer forced to buy a smart TV only to have it become outdated two years later when new technology is released. With The Roku Streaming Stick, the consumer can simply upgrade a fairly inexpensive piece of hardware instead of being forced to spend hundreds of dollars to buy a new HDTV in order to gain the latest and greatest streaming options.”

In addition to the 60-inch IPTV introduction, Westinghouse Digital will also introduce a full line of edge-lit LED TVs for 2013 at CES, with models ranging from 28 to 60-inches, as well as a new series of 4K UHDTV models.

About Westinghouse Digital

Westinghouse Digital is one of the leading LED and LCD TV manufacturers in the U.S. The company offers a complete suite of innovative LED and LCD displays for the consumer market, that deliver the latest digital content for the ultimate viewing experience. Westinghouse Digital’s award-winning consumer HDTV lineup includes a complete family of eco-friendly LED and LCD HDTVs in a wide range of sizes and formats. Westinghouse Digital has made a strong commitment to producing eco-friendly, energy-saving displays with their Greenvue and LED product lines which have earned the Energy Star for meeting Federal energy efficiency standards and also meet California Energy Commission (CEC) standards. For more information, please visit www.westinghousedigital.com.
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Andrew Michael is the Founder of Ultra HDTV Magazine. His interest in the technology began in 2008, before the term "Ultra HD" became mainstream. Andrew has contributed numerous articles, and continues to evolve Ultra HDTV into the ultimate Ultra High Definition resource.

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